![]() This means company can sell more in quantity y penetrating deeply in the market. Market penetration in the Ansoff matrix is the growing strategy for existing products of the company for existing market. Here is the detailed Ansoff matrix of Primark. There are four main product and market combinations discussed below. This matrix focuses on the company’s potential products, present market, and future growing markets and products. ![]() For portraying the alternative growth strategies, Ansoff matrix helps the company. The company operates 370 stores in around twelve countries in America and Europe (Primark, 2020).Įvery company look forwards towards growth. The company adds great value on high streets with simple and amazing fashion styles in reasonable prices. Primark is well known international retailer which offers latest fashion, homeware, and beauty as best value. The company is the subsidiary of retail and food processing company Associated British Foods. The company is headquartered in Dublin, Ireland. Primark is known as Irish fashion retailer.
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